Scholarly Journal of Humanities & Social Sciences (SJHSS)
Contents
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January 2017
Volume 1, Issue 1 |
Title: Demographic Trends in Green Purchase Behavior; A Study of Pakistani Youth Segment
Abstract: Purpose: The current paper focuses to study the gender differences in environmental concern, environmental attitude, perceived environmental responsibility, perceived seriousness of environmental problems, peer influence, self identity in environmental protection and the green purchase behavior in Pakistani youth. Methodology: Here a total of 175 (141 males & 34 females) were studied through questionnaires by convenience sampling. Findings: In this study the researchers found that the females are more conscious about green purchase behavior having mean of 3.2927 greater than that of males 3.2034 in the table 4-2-2. Managerial Implications: This research should provide a good way of information for the Pakistani youth to promote green purchase behavior among themselves. Marketers/mangers should focus on youth to increase G.P.B as the youth is more conscious to emotional appeals than any other age group. Originality Value: This research paper provides important guidelines to the managers to reinforce the green among the consumers.
Author/s:Muhammad Usman Malik, Muhammad Aqeel
Pages: 01-10
Abstract: Purpose: The current paper focuses to study the gender differences in environmental concern, environmental attitude, perceived environmental responsibility, perceived seriousness of environmental problems, peer influence, self identity in environmental protection and the green purchase behavior in Pakistani youth. Methodology: Here a total of 175 (141 males & 34 females) were studied through questionnaires by convenience sampling. Findings: In this study the researchers found that the females are more conscious about green purchase behavior having mean of 3.2927 greater than that of males 3.2034 in the table 4-2-2. Managerial Implications: This research should provide a good way of information for the Pakistani youth to promote green purchase behavior among themselves. Marketers/mangers should focus on youth to increase G.P.B as the youth is more conscious to emotional appeals than any other age group. Originality Value: This research paper provides important guidelines to the managers to reinforce the green among the consumers.
Author/s:Muhammad Usman Malik, Muhammad Aqeel
Pages: 01-10
| 01-001-017-sjhss.pdf |
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Copyright © 20116-17 Scholarly Research Publisher
Disclaimer : Scholarly Research Publisher plays the role of a moderator between scholarly writers and readers. It only provides the services of a publisher and not responsible for the content in publications. Publication's content is the sole responsibility of author and all the co-authors of that publication