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Scholarly Journal of Humanities & Social Sciences (SJHSS)


Contents  

January 2017
Volume 1, Issue 1  

Title: Demographic Trends in Green Purchase Behavior; A Study of Pakistani Youth Segment​
 
Abstract: Purpose: The current paper focuses to study the gender differences in environmental concern, environmental attitude, perceived environmental responsibility, perceived seriousness of environmental problems, peer influence, self identity in environmental protection and the green purchase behavior in Pakistani youth. Methodology: Here a total of 175 (141 males & 34 females) were studied through questionnaires by convenience sampling. Findings: In this study the researchers found that the females are more conscious about green purchase behavior having mean of 3.2927 greater than that of males 3.2034 in the table 4-2-2. Managerial Implications: This research should provide a good way of information for the Pakistani youth to promote green purchase behavior among themselves. Marketers/mangers should focus on youth to increase G.P.B as the youth is more conscious to emotional appeals than any other age group. Originality Value: This research paper provides important guidelines to the managers to reinforce the green among the consumers.

Author/s:Muhammad Usman Malik, Muhammad Aqeel                                                                                                  
 Pages: 01-10
01-001-017-sjhss.pdf
File Size: 689 kb
File Type: pdf
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